Welcome to Atlanta’s New Neighborhood for Art, Technology, and Transformation
Source: Georgia Tech Creative Quarter
Georgia has long been a home for innovative artistic expression, including storytelling through dance, music, and movies. To build on and support this community of talent, Georgia Tech has launched the Creative Quarter, a maker space, test bed, and showcase for high-tech art, at 665 Marietta Street, near Science Square and Atlanta’s Westside.
The first phase of Creative Quarter is LOOP, through Goat Farm, an Atlanta art scene champion. LOOP will be activated with engagements, exhibits, and artist studios starting in 2026.
Creative Quarter is an interdisciplinary hub for immersive arts and emerging technology where innovators across Georgia Tech (and beyond) can experiment, push boundaries, and explore new and unexpected ideas. “Creative Quarter will act as a front door to the arts at Georgia Tech,” said Birney Robert, a strategist at Georgia Tech Arts and Curator of the Transport | Transform | Transcend exhibit at Atlanta’s Hartsfield-Jackson International Airport.
Creative Quarter’s impact will be amplified alongside a new Bachelor of Science in Arts, Entertainment, and Creative Technologies at Georgia Tech, which will embrace a startup mentality and entrepreneurial focus that underscores Georgia Tech’s work. Robert said, “We seek to collaborate and develop partnerships with those in the creative industry to understand what is needed of our graduates.” Robert also adds that, “engaging with programs in Scheller College of Business will strengthen Georgia Tech’s involvement in the continued growth of creative industries.”
“Creative Quarter will act as a front door to the arts at Georgia Tech.”
Source: Georgia Tech
A Centralized Place for Discovery and Innovation
Arts and technology have evolved together. From projecting light with a camera obscura to capturing light in photography, and now, the immersive worlds we can enter and experience through virtual reality. Immersive art uses technology to engage with multiple senses and encourage active participation. This experiential art includes interdisciplinary topics, such as world-building, storytelling, film, sound, performance art, and gaming.
Creative Quarter will focus on the human element and art in emerging technologies, including robotics, computing, artificial intelligence, haptics, lighting, virtual reality, augmented reality, and mixed reality. “It will be an incubator space for researching, building, and exploration that will push boundaries,” said Robert.
As a hub for exploration and experimentation for all, Georgia Tech Creative Quarter will allow Georgia Tech students, researchers, faculty, and the public working on innovative arts-related projects to immerse themselves in new domains through various media and technologies, and to facilitate the sharing and generation of ideas across fields, skills, and technologies.
“Creative Quarter will be an incubator space for researching, building, and exploration that will push boundaries.”
Building Bridges to Support Expansive Ideas
Just as the Transport | Transform | Transcend exhibit at the Hartsfield-Jackson Airport connects Georgia Tech’s art, technology, design, and innovation to the world, Creative Quarter will provide a place for Atlanta’s creative ecosystem to advance and share immersive arts and emerging technologies on a global stage.
Creative Quarter is grounded in Atlanta’s community-driven creative landscape, shaped by a wide range of cultural institutions, festivals, artist-run spaces, and creative industries across the city. This broader ecosystem informs Creative Quarter’s collaborative and interdisciplinary approach while allowing room for evolving partnerships over time.
What Creative Quarter adds to Atlanta’s established art scene and community is a dedicated place and focus for all to engage with immersive arts and emerging technology. Robert shared, reflecting on the support and collaboration in Atlanta’s art ecosystem, “the art scene in Atlanta is rising together”.
Source: LOOP