My Global Presence Is Connecting Atlanta’s Creative Ecosystem
In Atlanta, entire industries can sit a few miles apart and barely speak the same language.
Elise Riley founded MGP in 2021 after working in marketing in television and entertainment. Riley’s past and current clients include The Weather Channel, Warner Bros, Cartoon Network, Meta, Mellow Mushroom, DreamHack, and more.
Film, gaming, esports, and nonprofits operate in silos. Founders gain cultural capital but lack visibility outside their circles. The issue is not lack of talent—it's a communications gap. Elise Riley built My Global Presence to bridge that gap.
My Global Presence (MGP) is a public relations and marketing agency with a specific focus on gaming and entertainment in Atlanta.
MGP works as the connective tissue between creators, companies, and causes that might otherwise remain siloed. Riley describes the firm as both strategic and community-minded. It promotes opportunities, elevates underrepresented projects, and positions Atlanta talent for broader reach.
Gaming Meets Public Health
One recent example shows how that connective work plays out in practice.
In January, MGP helped coordinate a media day in Atlanta. The event centered on a new in-game quest inside Fortnite’s “Super Pet World,” developed by Ghost Gaming. The limited-time quest introduced players to a child awaiting a heart transplant. It was created with Enduring Hearts, the only nonprofit exclusively funding pediatric heart transplant research.
On the surface, it was a gaming activation timed to Heart Month. It was also an exercise in translation.
MGP brought developers, nonprofit leaders, and television reporters into the same room. Journalists captured live gameplay and interviewed executives. Viewers learned about pediatric heart transplant research through a medium they already trust and understand.
“Gaming is one of the most powerful storytelling tools we have right now,” Riley said. “If you can build empathy inside a world millions of people log into every day, that message does not stay local.”
Here, MGP connected three sectors that don’t often come together: esports, broadcast media, and pediatric health research. The campaign did not just generate coverage. It reframed how a nonprofit could reach a younger, global audience.
Film, Creators, and Community Visibility
The same connective approach shows up across Atlanta’s film community.
MGP has supported initiatives tied to the Atlanta Film Festival. It also collaborates with creative collectives like Reel Friends. These events already attract passionate audiences. Riley’s role is to extend their reach beyond immediate circles.
“Festivals and screenings can become echo chambers,” she said. “They are vibrant spaces, but sometimes the story never leaves the room.”
MGP works to position those events as part of a broader creative movement rather than standalone moments. That often means aligning filmmakers with local businesses. It can also involve cross-promoting with other cultural organizations. The agency ensures media coverage reflects the economic and social impact.
In practice, that means spotlighting emerging directors, elevating Atlanta-based productions, and framing creative events as contributors to the region’s broader innovation economy.
Bridging Entertainment and Enterprise
Atlanta’s gaming and entertainment industries operate at a global scale, yet many companies still struggle to articulate their relevance beyond their niche audiences.
That is another gap Riley sees clearly.
“Entertainment and gaming are not side industries here anymore,” she said. “They are economic engines. But they need messaging that reflects that.”
Through partnerships with organizations like Ghost Gaming, MGP positions esports as more than competition. It is also culture, technology, and career pathways. When the agency organizes a media opportunity or crafts a campaign, it frames developers as innovators. Creators are entrepreneurs. Events become ecosystem builders.
That shift in framing matters. It helps entertainment companies speak the language of city leaders, investors, and nonprofit partners. It also helps traditional industries understand the cultural influence gaming now carries.
From Local Moments to Shared Narratives
At its core, MGP’s work is about amplification with intention.
The agency does not merely secure press hits. It asks how a campaign can connect audiences who would not otherwise intersect. A gaming quest becomes a public health initiative. A film screening becomes a citywide cultural signal. A local creator gains national relevance.
Riley sees Atlanta as uniquely positioned for that kind of crossover.
“We have film. We have gaming. We have sports. We have nonprofits doing serious work,” she said. “What we need is more bridges.”
That bridge-building defines My Global Presence.
The firm sits between sectors, listening for overlap. It spots opportunities where collaboration can create something bigger than a single campaign. It ensures that when Atlanta builds something meaningful, the story travels.
In a city rich with talent but prone to fragmentation, that connective work is not a luxury. It is infrastructure.
And for Riley, it is the point.
“My Global Presence is not just about publicity,” she said. “It is about making sure Atlanta’s creativity reaches the audiences it deserves.”