Celebrating Curls and Community: Unicoils Brings Curly Hair Care to Campus
“I didn’t start Unicoils to build 'just another hair brand.” I started it because women with textured hair—especially students like me—were doing everything right and still not seeing growth,” said Dajheonna Perry, Founder of Unicoils.
Dajheonna is a Georgia Tech Scheller College of Business MBA alum, CREATE-X founder, and licensed cosmetologist growing Unicoils, a natural hair care brand focused on retention and scalp health. “What started as small-batch formulations has quickly turned into a brand growing across both physical and digital channels here in Atlanta—serving over 500 women across the U.S. to date,” said Dajheonna.
Unicoils was founded in 2018, when Dajheonna was a journalism student at Michigan State University. She saw a lack of beauty suppliers near or on campuses that offered hair care products developed for women of color, as well as a lack of education on how to care for their hair and to wear natural styles.
Now in 2026, Unicoils is bringing natural and affordable hair care products right to students and community members with curly, wavy, or coily hair by selling in local markets like Atlantic Station Maker’s Market and Georgia Tech Pop-Ups on the Green, as a licensed vendor at the Braves Stadium, and scaling through TikTok Shop and the Unicoils Shopify ecommerce platform.
From Experiments in the Kitchen to Founder
Dajheonna’s journey into curly hair care started at six years old when she entered the foster care system. While away from home, Dajheonna began exploring how to take care of her own hair. “I was finding things in the kitchen and experimenting with them to create products to take care of my hair. This was the start of my entrepreneurial thread,” said Dajheonna.
This creativity, resourcefulness, and use of everyday ingredients for curly hair care continued while Dajheonna was attending Michigan State University, when many students wanted to wear natural hairstyles but had to figure out where to buy products and how to care for their hair.
“I was determined to understand the science behind hair and the business acumen needed to get products on shelves,” says Dajheonna on the Unicoils website.
Dajheonna conducted experiments in the kitchen, tested products, and explored packaging to create the current line of Unicoils products.
At the heart of this work is a commitment to using and combining natural ingredients proven to moisturize hair, support scalp health, and strengthen hair, such as fenugreek, shea butter, and rosemary. The current Unicoils line of small-batch and natural products includes the Onna Hair Oil and the Uni Growth Drops.
“Creating and trying products locally, such as with a flax seed gel that I made from scratch and shared with my MSU sorority, provided me with an opportunity to validate Unicoils before scaling digitally,” said Dajheonna.
“Hair needs different types of products for a variety of needs,” said Dajheonna, “Unicoils has a diversity of products for different hair types.”
Blending Culture and Technology
Unicoils is actively building within the tech ecosystem, including participation in the CREATE-X Spring 2026 cohort and the Spring Startup Launch Showcase held at the Biltmore Innovation Center in May 2026.
While many startups being explored at CREATE-X are focused on tech-related products, Unicoils was unique in its focus on a physical product, which requires a focus on different deliverables related to selling, promoting online, and reaching out to audiences than those for technology-related startups.
It is both these similarities and differences that provided value for Unicoils as part of the CREATE-X program.
“The biggest benefit of being a non-traditional Georgia Tech CREATE-X founder is the value you gain from being in one room with people of different backgrounds and skillsets,” said Dajheonna, reflecting on the support provided by CREATE-X. Adding, “As part of CREATE-X, it was valuable to share ideas with founders with different skills,” said Dajheonna.
Dajheonna’s advice for others considering founding a startup is: “There isn’t one type of way to grow a business; there are so many ways to arrive at what success looks like for you.”
As an MBA graduate from Georgia Tech Scheller College of Business, Dajheonna also applies this experience and expertise to her work building and scaling Unicoils. “I gained an appreciation for business cases and gained business acumen. The MBA program helped me to articulate my brand story, and to have empathy for my brand story,” said Dajheonna.
Building a Brand, and A Community
“What excites me most is how Unicoils sits at the intersection of culture and technology. We’re not just selling products—we’re building a brand through community, content, and social commerce, using platforms like TikTok as both a distribution and discovery engine,” said Dajheonna.
With Unicoils, Dajheonna focuses on meeting the hair care needs of students with curly, wavy, or coily hair with cost- and ingredient-conscious products. Instead of traveling long distances to find hair products, students can access both Unicoils and the community Unicoils is building on or near campus.
Looking towards next steps, in addition to hosting pop-ups at Atlanta-based stores and collaborating with Atlanta-based brands, Dajheonna would like to see Unicoils have a residency at a major university retail store, so students can have increased access to natural and affordable hair care products.
Unicoils shares updates, product information, and upcoming markets, which Dajheonna describes as “so fun, pink, and bubbly,” on TikTok (@unicoils) and Instagram (@unicoils).
As both a beauty brand rooted in culture and a community supporting hair and scalp health for women with curly, wavy, or coily hair, Dajheonna's work with Unicoils centers on access, education, and community. Dajheonna is working to build out a mentorship program focused on hair and product education.
Dajheonna is dedicated to supporting women in embracing, understanding, caring for, and celebrating their hair and scalp health at pop-ups, markets, and online. “My favorite part is meeting women, hearing their hair stories, and answering questions about their journeys,” said Dajheonna.