For years, Katie Begando bought the same running shoes without trying them on. But during her half marathon training, a redesigned model left her frustrated. After reading blogs and trying multiple pairs, she realized she just wanted to talk to someone like herself, who shares her needs and preferences. That frustration led to the creation of Bluubird.

While Esco Eats built its reputation on a single dessert, their World Famous Apple Cobbler PIE, the company’s CEO and co-founder, Anita Lamb, sees the pie as a means rather than an end. “It’s an experience and a tool to engage people and build community. The pie is a vehicle.”

Tech Square is full of people you'd want to know and mostly haven't met yet. Maestro is a new ecosystem connection platform built to help you find and reach the right people across the community, whether that's a co-founder, a collaborator, or just the person who runs your trail every morning.

Summer interns from across Tech Square came together last week at The Clubhouse for a luncheon designed to help them connect, unwind, and learn more about the work happening across the district.

A Turkish electric shuttle technology has made its U.S. debut on the Atlanta Beltline with the launch of a pilot project linking the transformative trail project and MARTA’s established rail network. 

When Sam Bracken boarded a plane in Las Vegas to attend Georgia Tech on a full-ride football scholarship, he could fit everything he owned in a single orange duffel bag. Inspired by the support that he received at Georgia Tech from Coach Bill Curry, in 2011, Bracken co-founded Orange Duffel Bag Initiative (ODBI) to support students in need. On Saturday, July 11, 2026, overlooking the very stadium where Bracken and Curry faced life's challenges together, 150 ODBI program graduates, coaches, and community members celebrated 15 years of community impact.

As we approach the halfway mark of 2026, let's look back at everything that happened last year in Tech Square. The latest edition of the TSQ ATL annual review, The Book, is out now, capturing the innovation, breakthroughs, and momentum that defined Technology Square in 2025.

After a whirlwind 72 hours of ideating, testing, and building, over 300 students gathered in the Biltmore Innovation Center for the Play with Purpose Sustainability Hackathon showcase. Teams arrived ready to pitch their solutions to real-world sustainability challenges. And the stakes of the friendly competition? Four FIFA World Cup match tickets and a guaranteed interview for the Cox Cleantech Residency.

“I didn’t start Unicoils to build 'just another hair brand.” I started it because women with textured hair—especially students like me—were doing everything right and still not seeing growth,” said Dajheonna Perry, Founder of Unicoils. Dajheonna is a Georgia Tech Scheller College of Business MBA alum, CREATE-X founder, and licensed cosmetologist growing Unicoils, a natural hair care brand focused on retention and scalp health.

After leading Georgia Tech through one of the most successful periods in its history, President Ángel Cabrera has been selected to serve as the next president and CEO of the Aspen Institute.

‍Startup ecosystems have traditionally been measured by how much funding has been raised, the number of exits, or planned initial public offerings, but these only tell part of a larger story. Consider instead “Network Impact Accounting” and how it provides a framework for measuring the economic value created through trusted relationships inside innovation ecosystems.

On May 21, Georgia Tech's CREATE-X program filled the Georgian Ballroom of the Biltmore Innovation Center with energy as 26 newly launched startups showed off what they do. The room also began to fill with the investors, founders, and students eager to meet them.

Nestled at the heart of Tech Square beneath the SQ5 building in Midtown, the TSQ Clubhouse has been woven into the neighborhood's innovation story since its early days as The Garage. What began as a coworking hub and startup home has evolved into one of the district's most versatile event and activation spaces, hosting everything from Atlanta Tech Week programming and corporate events to student showcases and research panels. For anyone looking for a flexible venue embedded inside one of the Southeast's most active innovation ecosystems, the TSQ Clubhouse is a natural fit.

Last week, the American Marketing Association's Atlanta chapter filled the College Football Hall of Fame for Celebrating the Global Games, an evening that doubled as a reckoning for what Atlanta has built as a sports city and where it's headed.

Georgia Tech researchers and community advocates with Propel ATL are attaching temperature and air quality sensors to their backpacks and bikes to get on-the-ground data that will show where the city is hottest. The goal of the Neutralizing Onerous Heat Effects on Active Transportation (NO-HEAT) Initiative, led by Dr. Rounaq Basu, is to mitigate the negative impact of extreme heat by providing city planners with actionable data to make design changes to make cities cooler where they are needed most, and by empowering people to find the coolest walking and biking routes as they move around the city.