Teclaz Is Making Website Insights Accessible for All Businesses
Most mornings, the Urena family runs a technology startup from a farm in Madison, Georgia. This summer, they are running it from Midtown.
Ricardo, Janel and RJ Urena founded Teclaz, an AI web analytics platform built for small and midsize businesses. The family joined Georgia Tech's CREATE-X Startup Launch program in February and relocated to Midtown to stay close to Tech Square & the Biltmore Innovation Center for the duration of the cohort.
Technology runs deep in the family. Ricardo and Janel met at Stanford, where they graduated in electrical engineering, computer science, and anthropology, and the family's academic footprint also spans Georgia Tech, Duke, and UCLA Law. Now they are betting that pedigree on a market most analytics companies overlook.
The 99.9 Percent
According to a recent report by the Office of Advocacy by the US Small Business Administration (SBA), small businesses are 99.9% of companies in the US and account for 43.5% of the national GDP. Yet modern analytics tools have largely passed those companies by. "There's a gap in tech for these businesses due to price and complexity," RJ said. "It just hasn't been adopted."
The stakes of that gap keep rising. "For the first time in history, machines now generate more web traffic than people,” Janel notes. "and 57.4% bots vs. 42.6% humans based on the Cloudflare Radar Website Traffic Report. In fact, 68% of Google searches now end without any click to a website, and over half of Google searches display AI overviews. For a small business, that means the website numbers owners see may bear little resemblance to the customers they reach. Few can afford to guess wrong. "25.5% of businesses operate with less than one month of cash on hand," Janel notes.
Teclaz answers a question every owner asks: who is my traffic? The platform surfaces top pages, ecommerce and lead funnels, conversion rates and user sessions, then separates human visitors from bots. By enriching IP data, it shows which cities visitors are coming from and which commercial companies are browsing a site, turning anonymous traffic into a prospect list. Tec, an AI assistant built into the product lets users interrogate their own numbers, from form completions to intentional clicks.
The company takes a deliberately privacy-forward stance. Teclaz operates cookieless. "There are no privacy concerns because it's already data you're sharing," Ricardo says. Ownership stays put, too. "The data bank is yours. We just provide the interface."
Accessibility extends to the price tag. Teclaz offers a free tier, and its paid plan currently runs $20 a month. Early traction has come from tech startups and service businesses such as construction, college counseling, and tutoring center, though the team says larger companies have also come calling.
Momentum at Tech Square
The CREATE-X move has compounded quickly. Within two months of joining the program, Teclaz became a Google partner and joined Google for Startups, and the company built its architecture entirely on Google Cloud. That groundwork has now paid off: Teclaz is now available on the Google Cloud Marketplace. Janel credits the CREATE-X team's support and the room to build at the Biltmore Innovation Center, along with the program's coaching and advice, for carrying the company to the milestone.
The team remains lean: the three founders, an advisor through CREATE-X and two interns. The founders came to Tech Square through Georgia Tech, drawn by the chance to learn inside a working startup ecosystem. "Seeing the successes, failures and pivots from all the various founders has been super helpful," they all said.
Beyond the Metro
The reach of that work already extends past Atlanta. The SimiSleighs Foundation, the nonprofit founded by Olympian Simidele Adeagbo to build a better world for girls and women through sport, works with Teclaz as it enters a new chapter focused on sustainable impact, using the platform to understand its website traffic and position itself for growth. Adeagbo, who has advised the founders throughout their startup journey, wrote to the team that the foundation sees real potential in the partnership and values what Teclaz is creating.
For the Urenas, the formula stays simple: straightforward onboarding, transparency and a technologist's perspective, built so a nonprofit, a tutoring company or a law office can use data the way an enterprise would. They came to Tech Square to learn how to build that at scale. So far, the family business is compounding.
Start free at teclaz.com and catch Teclaz at CREATE-X’s upcoming Demo Day.